A closed monoidal deformation retract on a closed (symmetric) monoidal homotopical category is a deformation retract of a homotopical category for the two-variable adjunction
such that a bunch of conditions are satisfied.
Such closed monoidal deformation retracts are used to characterize closed monoidal homotopical categories.
This appears as definition 15.3, p. 44 in Shulman: Homotopy limits and colimits in enriched homotopy theory