Just as a monoid in a monoidal category $C$ can be equivalently defined as a monad in the corresponding one-object 2-category$\mathbf{B}C$ (the delooping of $C$), so a pseudomonoid in a monoidal 2-category $C$ can equivalently be defined as a pseudomonad in the corresponding one-object 3-category$\mathbf{B}C$.

Variations

A map pseudomonoid is a pseudomonoid whose multiplication and unit are maps, i.e. left adjoints. This is a more appropriate notion for monoidal bicategories whose morphisms are profunctors, since maps therein can be identified (modulo Cauchy completion) with functors.

Other more special kinds of pseudomonoid are generalizations of special kinds of monoidal categories, including:

Eventually these should probably have their own pages.

Properties

The 2-category of symmetric pseudomonoids in a symmetric monoidal 2-category has (weak) 2-coproducts given by the tensor product of underlying objects (analogously to how the category of commutative monoids in a monoidal category has coproducts given by the tensor product of the underlying objects). This is proven in Schaeppi, Appendix A.